By Lauren

Getting more bang for your PESO

In the pre-content marketing age, our experience of paid media in b2b tech PR was largely a ‘colour separation’ fee which meant your press release would be published. Now, the lines between advertising, PR and marketing are dissolving rapidly. The Venn Diagram may eventually become a blob unde...

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By Pia

Why I got into PR

Like many at Spark, I didn’t start my career in PR straight away. But unlike a large portion of the team, I wasn’t a recruiter either. Instead I began my working life as a fresh faced 19 year old in another industry people usually have misconceptions of – banking. An interesting choice for som...

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By David

Q&A with Tom Ball, CBR

As an agency we interact with the same publications pretty much every day and when a new journalist joins, we always want to get to know them and find out what makes them tick. Recently, I caught up with Tom Ball from Computer Business Review (CBR). He covers the cyber-security and fintech beats...

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By Michelle

The pros and cons of remote working in tech PR

Over the past few years, remote working has become a key part of the experience of working at Spark. Given that a lot of our work can be done anywhere we have access to a laptop, decent internet access and a steady supply of biscuits; it can be just as easy to work from home as it is to come into th...

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