By Lauren

Storytelling by Spielberg – A PR masterclass

I saw The Post at the weekend. I’m no Mark Kermode so won’t be doing a review – suffice to say Meryl Streep and Tom Hanks stack the odds in favour of a good film.

I’d also recommend it if you are interested in how stories are constructed – it’s a historical true story that is carefully sp...

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By Alex

First World PR Problems

I’ve been working in technology PR for quite a while now (I could say I have got the grey hairs to match, but I’ll blame that on my young children), and each working day continues to be different from the next. However, many of the problems or dilemmas we face as PRs remain the same. With that...

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By Cathy

Q&A with Nick Booth part 1

We caught up with freelance writer, Nick Booth, to get his take on the world of journalism and PR. Nick currently contributes to the likes of the Daily Mail, CIO Magazine, TechTarget, IoT Now and CityAM. Here is part one of our video Q&A, with part two to follow later this week.

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By Lauren

Getting more bang for your PESO

In the pre-content marketing age, our experience of paid media in b2b tech PR was largely a ‘colour separation’ fee which meant your press release would be published. Now, the lines between advertising, PR and marketing are dissolving rapidly. The Venn Diagram may eventually become a blob unde...

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