By Michelle

The pros and cons of remote working in tech PR

Over the past few years, remote working has become a key part of the experience of working at Spark. Given that a lot of our work can be done anywhere we have access to a laptop, decent internet access and a steady supply of biscuits; it can be just as easy to work from home as it is to come into th...

Continue reading...
By Lauren

The value of PR – Do you judge with your head or your heart?

In common with every other industry, PR is embracing analytics with enthusiasm. Finally we can prove that we make a difference. We’ve gone from access to circulation figures and reader profiles (if we were lucky), to views, likes and shares of an individual story. Beyond that we also have a pletho...

Continue reading...
By Gus

Why recruiters make good PRs

On the face of it, PR and recruitment may not seem particularly aligned as careers. However, here at Spark we have a sizeable, and growing, contingent of ex-recruiters that have made the transition to PR. In fact, almost one in five of our current employee base having been in recruitment at some sta...

Continue reading...
By Russell

PR Techhouse of Horrors MMXVII

As it was Halloween this week, we’ve dug up a few PR horror stories from days of old and looked at what companies could have done differently. So make sure you’re sitting comfortably.

1. Osborne Computers – In 1983, Osborne Computer Corporation wheeled out Osborne Executive, which although it...

Continue reading...
By Rob

VR for PRs: How will virtual reality be used in tech PR?

As VR is steadily becoming sharper, affordable and comfortable, every industry is clamouring to find a reason to stock a headset in their offices (apparently wanting to play Resident Evil on lunch isn’t a good enough reason…). VR is being used to bring comic books to life, launch virtual showrooms...

Continue reading...