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In B2B tech PR and journalism, the end of the calendar year triggers a wave of expert predictions for the trends we’ll see over the next 12 months. It’s a crowded market of technology vendors and service providers. Every one of them has an idea (or ten) of what the next 12 months might hold.…

On 14th August 2024, the World Health Organization issued a Public Health Emergency of International Concern (PHEIC) for mpox – the virus formally known as monkeypox. Sound familiar? It should. Mpox was also labelled a PHEIC in July 2022 before the alert was downgraded in May 2023. So why was the spread of this disease…

As the US heads to the polls, the media is filled with coverage of US candidates’ latest utterings and campaign strategies . With so much going on around this massive election, one key topic has flown under the radar – security. Taking a step back, it’s been a significant year for global elections, with more…

We met with a prospect the other day and they told us a tale of woe about their current agency’s hit-and-hope approach to news hijacking. To start with, the client thought the agency was enthusiastic but then they realised they were forwarding them any big story that contained the word ‘cybersecurity’ and asking “Can you…

Industry research is a great source for demand generation content and building thought leadership. So, when our client Daisy Corporate Services (DCS) was looking to raise market awareness of its hybrid cloud management capabilities, a research campaign was a no-brainer. To stand out amongst the crowd, we worked closely with DCS to develop several storylines…

Funding and investment stories provide a great opportunity for brand building and establishing credibility. Money sells, right? But journalists are bombarded with funding news at every turn – you need a really good story behind the numbers to get noticed. Our client

Anyone that knows me might be surprised to see me blogging. In fact, both Ana and I are much happier writing for a client than for ourselves. But we thought we’d make 25 years an exception. I was asked to reflect on the last 25 years, what our biggest achievement has been and what is…

At Spark we value the importance of really absorbing ourselves in technology trends, to gain a deeper understanding of what is impacting our clients and to help us build stories that resonate with the contemporary zeitgeist. And there’s no better way to do that than by reading which is why we are introducing the first…

I’d heard the rumours – Spark’s annual Summer Team Building Day is the stuff of legend, at least within the four walls of our Oxford Street office. Joining the team just in time to miss

Successful PR is built on great storytelling and being able to deliver messages in a compelling and engaging way. This means written skills are a critical part of the PR arsenal. Sometimes we’re writing a research press release or a highly technical whitepaper, and other times it’s a twenty-word social media post. But the same…