Tris Webb

Fourteen years! That’s how long I’ll have been at Spark when my ‘Sparkiversary’ comes around in November. In many ways, it seems like a lifetime since I decided to specialize in B2B technology PR after 18 months in a more unusual ‘jack of all trades’ role. In other ways, it feels like only yesterday. What…

In B2B tech PR and journalism, the end of the calendar year triggers a wave of expert predictions for the trends we’ll see over the next 12 months. It’s a crowded market of technology vendors and service providers. Every one of them has an idea (or ten) of what the next 12 months might hold.…