Kewal Varia

We met with a prospect the other day and they told us a tale of woe about their current agency’s hit-and-hope approach to news hijacking. To start with, the client thought the agency was enthusiastic but then they realised they were forwarding them any big story that contained the word ‘cybersecurity’ and asking “Can you…

Anyone that knows me might be surprised to see me blogging. In fact, both Ana and I are much happier writing for a client than for ourselves. But we thought we’d make 25 years an exception. I was asked to reflect on the last 25 years, what our biggest achievement has been and what is…