Dom Walsh

Whether resellers, distributors or service providers, the channel is an essential part of the IT ecosystem – most vendors couldn’t meet their growth ambitions without them. Similarly, the IT channel press is a vital part of the tech PR landscape. But it has its own needs and nuances which mean that, to get the best…

An essential aspect of PR is that it never exists in a vacuum. Yes, we’re trying to influence the wider world on behalf of our clients – that’s the entire point of the profession. But we also need to be watching, predicting and reacting to news and events to ensure clients have a voice on,…