Cathy O'Neill

Threat research is typically thorough and very technical, which can make it difficult for a lay person to understand. Translating that complexity into a story that speaks to business is hard. Too often, great research goes unnoticed because the business impact and the ‘so what?’ gets lost in jargon. But with the right approach, your…

Getting under the skin of our clients’ industries is absolutely crucial if we want to understand the issues their customers and prospects are facing. As part of a research project with core banking fintech, SaaScada, we asked the question: “Have you ever felt that your bank is stuck in the past, even as technology advances…

Funding and investment stories provide a great opportunity for brand building and establishing credibility. Money sells, right? But journalists are bombarded with funding news at every turn – you need a really good story behind the numbers to get noticed. Our client

At Spark we value the importance of really absorbing ourselves in technology trends, to gain a deeper understanding of what is impacting our clients and to help us build stories that resonate with the contemporary zeitgeist. And there’s no better way to do that than by reading which is why we are introducing the first…