Caitlin MacHale

Podcasts have exploded in popularity. But in the B2B tech sector it is still a relatively untapped medium. Recently, some of the Spark team attended a live podcast recording at Tortoise Media’s newsroom, which reinforced how powerful this medium can be. Seeing how a well-structured podcast with a unique format can hold attention, spark discussion,…

At the B2B Marketing Expo I attended late last year, a few key trends kept coming up – ones that are often in part overlooked as being more relevant for consumer brands. Curious about their impact on B2B tech communications, I’ve been speaking with clients and colleagues over the past few months to explore their…

As the US heads to the polls, the media is filled with coverage of US candidates’ latest utterings and campaign strategies . With so much going on around this massive election, one key topic has flown under the radar – security. Taking a step back, it’s been a significant year for global elections, with more…