In this second of a three-part Client Perspectives series, we spoke with Claire Aspinall, Group Marketing Director at TXP, a digital transformation and technology consulting firm focused on helping mid-market organisations modernise through technology, data, and AI.

In this video, Claire explores the power of owned research and why PR sits at the core of TXP’s marketing mix, giving the business a name to put its authentic voice behind and a story its people and salespeople can genuinely own.

In this video, she discusses:
– Why owned research lets you drive the story rather than just comment on it
– How PR builds credibility and trust, both in market and internally
– The way strong stats and narrative give salespeople something to anchor onto
– How PR feeds engagement through the funnel and into pipeline generation