In this first of a three-part Client Perspectives series, we spoke with Claire Aspinall, Group Marketing Director at TXP, a digital transformation and technology consulting firm focused on helping mid-market organisations modernise through technology, data, and AI.

Formed after the merger of two separate businesses, TXP needed to launch a new brand with a clear, differentiated message, both to the market and to its own people. Claire shares how a PR programme became a strategic enabler through that journey.

In this video, she discusses:
– Why PR was critical to launching a new brand built from two businesses
– How PR drove internal confidence as much as external visibility
– The importance of a differentiated story that cuts through where traditional marketing cannot
– How PR dovetailed with wider marketing to impact the commercial bottom line