Continuing our series of video interviews, we were joined by John Leonard, Research Director at Computing, one of the UK’s longest-running IT publications.

In the final part of this three-part series, John shares his perspective on press trips, journalist-PR dynamics and what helps or hinders great storytelling.

In this video, he discusses:
– Why the most memorable press trips are often the most unexpected
– The role PRs and vendors play in enabling or blocking access
– Why overly controlled narratives can limit the quality of coverage
– The importance of trust between journalists, PRs and spokespeople