Continuing our series of video interviews, we were joined by John Leonard, Research Director at Computing, one of the UK’s longest-running IT publications.

In the second of this three-part series, John shares his perspective on the rapid evolution of AI, the realities behind the hype, and what makes a strong journalist–PR relationship in today’s crowded media landscape.

In this video, he discusses:

– The pace of AI advancement and how quickly the landscape has changed
– Why some AI use cases feel overhyped or unclear
– Why AI-written pitches often get ignored
– What makes a strong, balanced relationship between PRs and journalists