Continuing our series of video interviews with journalists, we spoke with Oliver Pickup, journalist, speaker and human work evolution storyteller. Oliver writes for titles including The Times, The New Statesman and Raconteur, covering technology, leadership and the future of work.

In the final part of this three-part series, Oliver discusses the growing impact of AI on journalism and PR. He explains why the rise of generic “AI slop” content could create new AI ‘sloppertunity’ for high-quality investigative reporting, and why authentic human stories are becoming more valuable than ever.

In this video, he discusses:
1. The rise of AI-generated content and the risk of “AI slop”
2. Why human storytelling and investigative journalism are more important than ever
3. Why generic AI-generated quotes and press releases rarely stand out
4. How PRs can capture attention by focusing on real human stories and detail