Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up

With the sun finally making an appearance this month, and temperatures slowly creeping towards double digits, Spark has been celebrating the onset of spring with a bloom of coverage.

The first coverage to sprout was courtesy of The Independent, which featured comment from our new client, Servion, regarding voice recognition security in banking. Huntsman and RSA were not far behind, both making it onto the BBC website with a comment on cyber warfare, and a profile piece in honour of International Women's Day respectively.

IOActive saw coverage blooming with its comments making it into the news stories in The Daily Mail and The Independent. And that wasn’t all for IOActive who were also featured in a Financial Times story which looking at how consumer IoT devices could be hacked. The Chartered Institute of Marketing also sprouted coverage on CNBC and The Drum after releasing a report on the challenges and opportunities for marketers in 2017.

Bromium burst into the news with an array of coverage after discovering that many of the world’s best-known robots can be hacked. The news made it into the UK and US print editions of the Financial Times amongst others.

Last but by no means least, GMC received coverage in Banking Technology for an opinion article looking at the necessity of banking apps and how these can impact on customer experience. All in all a vibrant couple of weeks for Spark.

  • The Independent – Just listen to the sound of my voice
  • BBC – Smart machines v hackers: How cyber warfare is escalating
  • BBC – My journey from fleeing Iran to making the internet safer
  • Daily Mail – Sex toy company that spied on couple's bedroom antics through their devices is ordered to pay £6,000 each to customers** **
  • The Independent – Smart sex toy maker that collected vibrator usage habits without consent to pay customers $10,000 each
  • Financial Times – The internet of things: Home is where the hackers are
  • CNBC – As Britain faces Brexit, leaving the EU is marketing departments’ number one concern: Poll
  • The Drum – Have UK marketers under-estimated the impact of EU privacy laws? Only 6% claim to understand what GDPR means for business
  • Financial Times – Hacked robots vulnerable to turning on their owners
  • Washington Post – Every traveler’s eternal question: ‘It’s 2017, why don’t we have WiFi on all planes?’
  • International Business Times – Netflix and fly: The inside story on bringing superfast internet to your next transatlantic flight
  • The Times – Mega-companies make way for tech managers
  • Computer Business Review – Running Out Of Letters – How can business adapt to the next generation?
  • Banking Technology – Mobile: the banking industry’s biggest ultimatum
  • Information Age – PMO problems: 4 danger signs to keep in mind
  • Information Age – When choosing a cloud provider: does size matter?
  • SC Magazine – Are 'bad bots' weaponising data centres to spread fake news?
  • Silicon UK – Security Breach Sees Thousands Of Welsh NHS Staff Data Stolen
  • SC Magazine – New Cifas data reveals 173,000 cases recorded in 2016, record high
  • diginomica – Dynatrace brings AI smarts to APM as enterprises transform
  • Bob's Guide – Business need to prepare for real work of currency switch, Cummins Allison states