Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup round up w/c 19 October 2015
Coverage cupThe days may be growing shorter, but the client press coverage keeps rolling in. The Compuware team reacted quickly to the latest Safe Harbour developments and secured coverage within _IT _Pro while Venafi achieved coverage in an SC Magazine feature on encryption. The Elsevier team managed to secure coverage for the latest PharmaPendium module launch in Research Information while Dynatrace had a product story covered by Net Imperative. The Dynatrace team also achieved some great coverage in Cloud Pro after inviting a key journalist to attend the company's PERFORM 2015 event. Finally, the Liberata team achieved fantastic coverage on The MJ after successfully developing and pitching an opinion piece the need for an evidence-based data approach in the public sector.
You can view the full list of coverage cup nominations below: