Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up: fortnightly edition

August 12, 2014

Coverage cupWelcome to the Spark Coverage Cup round up from the last fortnight - here are the highlights. The Elsevier team secured opinion piece coverage in Information Age on the topic of Big Data, while Verizon were featured on _BBC News Onlin_e as part of an in-depth article looking at data breaches. Furthermore, as a result of the JDA team's ongoing business press pitching activity, the supply chain company was featured as industry experts on Channel 4's Dispatches looking at the 'Supermarket Wars' - the episode is available to Watch on 4od now.

Global Banking & Finance Review – Cementing customer loyalty through geospacial banking
FTSE Global Markets – Towards harmonisation of global settlement cycles
BBC News Online – Avoid data breaches and keep the cyber thieves at bay
Dispatches – Supermarket Wars
Information Age – Big data, not a magic pill, but an antidote
The Register – Veeam's vigorous voyage vindicates virty servers' backup virtues
Data Centre Solutions – Keeping the mainframe on the mainline with a mature management model
The Manufacturer – The value of end-to-end intercontinental transportation planning