Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up w/c 5 May 2014

May 13, 2014

Coverage cupLast week saw airports across the UK struck by an IT glitch, forcing travellers to wait in long and extremely frustrating queues overnight. Identifying this as a potential news-hijacking opportunity for one of our clients (Compuware), which specialises in technology performance, we were able to get some good results in the IT and travel media.

These and a number of successfully placed opinion pieces were amongst last week's Coverage Cup nominations. Which of the below do you think deserved to win?

Travolution – Guest Post: Why this week's airport IT meltdown was unacceptable
Computing – UK Border Force IT glitch causes overnight travel hell
Airport-Technology – Passengers across UK airports face long delays over IT glitch
TechRadar Pro – Why the only way is up for the services industry
Global Banking & Finance Review – Life's a game in the world of insurance
Bobsguide – Bring your own wallet
TechRadar Pro – Mainframe skills shortage: tackling a crisis
CBR – Cloud providers 'must provide more visibility into application performance