Continuing our series of video interviews, we were joined by Julia Rock-Torcivia, Associate Editor at R&D World and Drug Discovery and Development.

In the final part of this three-part series, Julia shares how she evaluates relevance for a global scientific audience, the growing impact of AI and automation in science, and why unexpected stories often resonate most.

In this video, Julia discusses:
1. How she assesses relevance for a national and international scientific audience
2. Why AI and automation are transforming science and drug development
3. Why stories with an unexpected angle tend to stand out and stick