Continuing our series of video interviews, we were joined by Julia Rock-Torcivia, Associate Editor at R&D World and Drug Discovery and Development.

In the second part of this three-part series, Julia shares candid advice for PR teams on what makes a pitch effective, what causes frustration, and how journalists decide what’s worth their time.

In this video, she discusses:
1. Why relevance is critical when pitching science and R&D stories
2. How including clear, detailed information upfront helps editors assess pitches quickly
3. Why spokespeople need to fully understand the pitch before agreeing to interviews