When my beloved smartphone recently was stolen and I found myself relegated to the ranks of a run of-the-mill handset user, a strange feeling came over me. I was anxious: how will I get around without my GPRS? Irritable: this is so frustrating! What if I get an urgent email? Without Facebook and Twitter access [...]
Tag Archives: Twitter
Liking, Tweeting and Pinning – are there too many social networks?
I’ll quite happily admit to signing myself up to, or downloading an iPhone app, to check out each and every new social networking fad – and in recent years there have been many of these. They say variety is the spice of life, however even I am now starting to question; are there simply too [...]
Posted in Blog Also tagged Facebook, Glancee, Google+, Highlight, Instagram, Path, Pinterest, Social Media Leave a comment
Content marketing – Singing a song that others want to listen to isn’t easy
Everyone’s talking about content marketing at the moment. Don’t run before you can walk is nicely summed up by Altimeter’s report on the subject. Particularly the point about bright shiny objects. It’s a bit like taking your iPod along to a party, because you are very excited to have something new to play music on, but [...]
Curiosity Killed The Cat, But Gave Us Facebook…!
The news last week that Conservative minister, Oliver Letwin, had been discarding official documents in a park bin unsurprisingly led to huge public outrage in the press, on social networking sites and in office canteens all over the UK. Ironically though, thousands of people have expressed and continue expressing support for Wikileaks on the likes [...]
Are we amidst a social media war?
It seems that Facebook has declared war on its rival competitors Twitter and Google + this week. Not only has it launched a ‘smart lists’ feature, making it easier for people to group their connections together in true Google+ ‘circles’ style, but it has also revealed a ‘subscribe’ button, so that users can follow and be [...]
Vocal few or silent majority?
Sorry to continue the topic of customer service but lets face it who hasn’t had a bad experience and felt the need to shout about it. Just recently Ticketmaster messed up what was meant to be a special present for a close friend. They rectified the situation after I sent a harshly worded email, followed [...]
Beware what you tweet
Last week, the journalists and PRs on Twitter were abuzz after games publisher Take2 parted company with public relations firm The Redner Group following an ill-thought tweet from its founder: http://bbc.in/mF6jEj. As someone who has worked in PR for over 11 years (yes that long!) it did get me thinking how much the industry has [...]
Social media CRM is only as good as the service it is supporting
Following on Kewal’s post regarding the lack of joined up customer service he received from Sky recently, I thought I should share the more positive customer service experience I received from Royal Mail. Understandably, I was less than impressed when I had a missed delivery one Saturday despite being in all day and paying extra [...]
If you are to engage, engage meaningfully
I recently had the joy of dealing with BSKYB over a fault with my phone line. Let’s just say their customer services folk haven’t covered themselves in glory. I mean you’d think if someone booked an appointment with BT they’d bother to actually tell BT they’ve booked it….in fact how can you book an appointment [...]
Making History; One Tweet at a Time
There’s no shortage of discussion about how social media, and Twitter in particular is changing the way we communicate as businesses and individuals. New uses for its implementation in the PR and communications sphere continue to come to the fore on a regular basis, and at the beginning of April, I came across one of [...]