Many companies choose a global agency in the belief that it will save them both time and money. Having worked for a global agency, before working as part of an independent network, I could not disagree more. The focus becomes very reporting heavy as co-ordination is often entrusted to junior members who don’t understand market differences. With an independent network like Spark’s you get senior counsel and better ROI with lower rates that allow agencies to achieve better results.
Italo Vignoli
President, Quorum PR, Italy
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Quorum PR
Many companies choose a global agency in the belief that it will save them both time and money. Having worked for a global agency, before working as part of an independent network, I could not disagree more. The focus becomes very reporting heavy as co-ordination is often entrusted to junior members who don’t understand market differences. With an independent network like Spark’s you get senior counsel and better ROI with lower rates that allow agencies to achieve better results.
Italo Vignoli
President, Quorum PR, Italy