There are massive differences in terms of what resonates with US journalists and what will grab the attention of the journalists in our market. Spark does a great job of localising corporate announcements so that they will appeal to the influencers here. They take on board the sensitivities of our media, who need to feel that the company understands the differences between their audience and a US audience rather than just churning out US releases that they can’t relate to.
Audrey Boutron
Director, Lindecker, France
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Lindecker
There are massive differences in terms of what resonates with US journalists and what will grab the attention of the journalists in our market. Spark does a great job of localising corporate announcements so that they will appeal to the influencers here. They take on board the sensitivities of our media, who need to feel that the company understands the differences between their audience and a US audience rather than just churning out US releases that they can’t relate to.
Audrey Boutron
Director, Lindecker, France