I am not sure if it is acceptable to discuss an article that is nearly three months old but I came across it and thought wow, tech PR is setting the trend for fashion PRs et al to follow and its not often you see that! I don’t mean what we are wearing, a certain [...]
Author Archives: lauren
Has Apple reprogrammed your child’s OS?
I recently saw the YouTube clip of the one year old that couldn’t understand that a magazine was not a touchscreen and getting very annoyed that the pages were completely static. For me, books and magazines will never be ‘the same’ on a touchscreen, but will they still have the edge for the next generation? [...]
Hello world!
Welcome to our new website. As much as we love to talk about ourselves and why we are different to other technology PR agencies, we realise that not everyone has the time or inclination to read pages and pages of web text. Especially now that blogging and tweeting means that everyone has become an amateur [...]
Content marketing – Singing a song that others want to listen to isn’t easy
Everyone’s talking about content marketing at the moment. Don’t run before you can walk is nicely summed up by Altimeter’s report on the subject. Particularly the point about bright shiny objects. It’s a bit like taking your iPod along to a party, because you are very excited to have something new to play music on, but [...]