It seems that Facebook has declared war on its rival competitors Twitter and Google + this week. Not only has it launched a ‘smart lists’ feature, making it easier for people to group their connections together in true Google+ ‘circles’ style, but it has also revealed a ‘subscribe’ button, so that users can follow and be [...]
Author Archives: ellen
How NOT to do media interviews
BlackBerry’s chief exec, Mike Lazaridis who stormed out of a BBC interview following ‘inappropriate’ questioning recently fuelled major debate amongst the journalist, blogger and PR community. Twitter was inundated with peoples’ views on this high-profile media mishap, with blogs quickly emerging soon after the BBC posted the interview online. This kind of behaviour is undeniably [...]
Standing strong during turbulent times
As another recession looms, recent stats from the PRCA have revealed that many PR agencies expect reduced client budgets and over-servicing of accounts to increase during 2012. 51% of respondents expect the economic condition of the industry to get worse this year, with only 12% expecting it to improve. Undoubtedly, budget cuts will be a [...]