It has been a while since I have written a Spark blog post and one reason for this is that Baby Crawshaw is on the way next month – so rather than sitting in front of a laptop writing, spare moments have been taken up checking out the specs on the latest Bugaboo pram! As [...]
Author Archives: alex
Who said August was a quiet month?
Well, it certainly hasn’t been in the world of technology. If you had said last month that Google would be buying Motorola’s mobile business or that HP would be ditching its PC business, WebOS and just-launched TouchPad, you would probably have been given a few strange looks. But instead, this month we have seen two [...]
What to make of Google+
Like many people I was a bit sceptical when I heard that Google was making yet another attempt to get into the social networking space – Google Buzz anyone? That of course didn’t stop me signing up for it once an invite came my way and admittedly liking it much more than I thought I [...]
Where have all the print magazines gone?
That was the question I asked myself when we were giving the Spark magazine library a much needed clear out the other week. With New Media Age ceasing as a print publication and a few months previous, the likes of Computer Weekly and Microscope also going purely online, it does seem like we have reached [...]
Beware what you tweet
Last week, the journalists and PRs on Twitter were abuzz after games publisher Take2 parted company with public relations firm The Redner Group following an ill-thought tweet from its founder: http://bbc.in/mF6jEj. As someone who has worked in PR for over 11 years (yes that long!) it did get me thinking how much the industry has [...]
Social media CRM is only as good as the service it is supporting
Following on Kewal’s post regarding the lack of joined up customer service he received from Sky recently, I thought I should share the more positive customer service experience I received from Royal Mail. Understandably, I was less than impressed when I had a missed delivery one Saturday despite being in all day and paying extra [...]
Liking, Tweeting and Pinning – are there too many social networks?
I’ll quite happily admit to signing myself up to, or downloading an iPhone app, to check out each and every new social networking fad – and in recent years there have been many of these. They say variety is the spice of life, however even I am now starting to question; are there simply too [...]