Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup

September 19, 2017

This is the first Coverage Cup update for our sparkling new website and what a great fortnight it has been. We have had some incredible results from client news this week, specifically securing pieces on Bloomberg, TEISS, Retail Gazette, The Register and Computer Weekly to name a few. As ever the ability to tell clients’ news in a way that is interesting and tells a story is what allows us to achieve such great results. This same storytelling approach helped us secure coverage for two clients in a Times sales supplement.

We have helped clients in delivering thought leadership in the form of contributed articles for CIO Applications Magazine, PharmaTimes and IT Pro Portal. We have also had a lot of success over the past fortnight securing business and vertical coverage for clients in the military, retail and pharma media. The team were also particularly proud of reaching a US audience through coverage in Business Review USA and Campaign US.

The industry news this fortnight has been a gift, we were able to hijack a few stories for clients getting coverage on Computer Business Review and Financial IT. Finally, we successfully engaged with a feature writer to have two clients appear in Scientific Computing World.

Bloomberg – research news showing robots can be hacked
The Times – article on the use of AI in sales
The Times – article on how companies should not encourage unethical sales
Computer Business Review – IDC news on PFM and PSD2
TEISS – a look at the state of payment security amongst businesses
The Register – a look at PCI compliance amongst global businesses
Retail Gazette – a look at the current issues with retail payment security
Financial IT – a piece considering the links between payment compliance and cybersecurity
Campaign – a look at why businesses should promote innovation and how they can appeal to millennials
BusinessReviewUSA – bylined article from GMC on customer journey mapping
Scientific Computing World – a look at how AI is impacting on research in the pharma industry
PharmaTimes – a look at what the pharma industry can do about its user experience for researchers
Computer Business Review – expert insight into the CEX data breach
Computer Weekly – news of HCL’s new delivery centre in Sweden
Light Reading – a news roundup: including details on an iPass/Mobilise partnership with mobilcom-debitel
IT Pro Portal – an exploration of the state of cybersecurity
Janes – ViaSat military contract win
CIO Applications Magazine – a piece considering how the pharma industry can use big data to improve drug safety